There's an excited flurry of planning and snowball of spending that happens after you get engaged.
It's time to plan one of the most important events of your lifetime--your wedding day. You take great strides to make all of your dreams as a couple come true, you plan to keep your guests happy and well-fed and plan to keep peace in both your families. At high speed you book your venue, secure your favorite vendors, and plan your honeymoon. I believe one of the most important aspects of your wedding story is quietly waiting for a little more attention: your wedding album.
Every couple should own a wedding album. Here are my reasons:
1. Your wedding album is your first family heirloom.
Your wedding album is one of the most memorable and valuable keepsakes you'll own in your lifetime--if not one of the only keepsakes. The flowers, cake, dress, favors, programs, decor--nothing from your wedding day will outlast the life and value of your wedding album. Your album is the one investment from your wedding that will actually grow in value as you grow together over the years. It's something your children will cherish, and their children, too.
2. Doing something with all those digital files is overwhelming.
I am not a shoot and burn photographer, for a number of reasons. One reason is that years (not just months) will go by and my clients will still have that dusty USB drive sitting in their desk drawer, too overwelmed to put together an album from the 1000+ images they'll receive on their wedding day. As your wedding photographer, I shoot with the design of your wedding album in the back of my mind. I know the full photographic story that should be told from your wedding day and I want to help you to be able to tell it over and over again.
So, let me help you. This is one investment you won't regret.
3. Digitals are not "good enough".
Remember the film days? I do. I learned on film. I loved it and I loved my time in the darkroom. I processed rolls of film, cut my negatives and carefully inspected them to see which ones I would choose to print. One thing I knew, was that the negative was in no way the final product--the print was. Handing over all the digitals (which is what most consumers expect) is like giving you a box of negatives. The saddest part for your photographer is that maybe a few of the digitals will ever make it to their final form. As an artist, the final form is key--it's as the artwork was meant to be enjoyed.
I think a lot of clients get the digitals because they want access to "all their images, forever." I want this for my clients (that's why I offer digitals) but I believe a big part of my job is helping my clients think about how they can enjoy their images for a lifetime.
4. Technology is fickle.
It's expected that our generation will actually have fewer photographs from their lifetime than our parents' generation. (I was even more convinced, after I read an article this week by another photographer called The Most Photographed Generation will have No Pictures in 10 Years.) I have been shooting weddings for 13 years. I offered my first clients a printed proof book of 4x6s (because the wedding was shot in film). I offered the next generation of clients their images on CDs, and a few year laters it was DVDs. Now, it's USB drives. Next, I expect it'll be instant download only. Soon, there won't be anything to hand off at all. And who knows what computers in 2025 will even LOOK like. A wedding album has the beauty, value and medium to outlast any change in technology.
To all my readers out there who are already married, what have you done with your images? Do you own a wedding album? Are you glad you do?
If you're still not convinced, I suggest this great article: The Case Against 'Good Enough'